Research and surveys
This service helps ensure that you maximize your returns on the type of research, it is important that you develop an appropriate question set and analyze the results in a way that will allow you to identify key differences and preferences in your organization. It enables organizations and businesses to access very useful information and features relating to the type of business they conduct. The information gathered in research and surveys is essential when making strategic decisions and also helps the management to clarify and understand their product or service offered to their target market. AFRITAM has a good record of conducting different types of research and surveys for different NGOs, Government agencies, private business etc. Research and surveys helps in the determination to development of your company’s products and services, facilitate strategic development, improve profit margins, and help guide organizational change. Our research and survey services we offer at AFRITAM include the following;
· Qualitative studies;
It involves collecting and analyzing non-numerical data like ( text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
· Quantitative studies;
It’s a process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.
· Social research;
This research is based on logic and empirical observations. It’s a method that is used in discovering new facts or verifying old facts, their sequences, interrelationships, causal explanations, and the natural laws which govern them.
· Market research;
This is the process of determining the capability of a new service or product through research conducted directly with potential clients. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.
· Data collection and surveys;
Data collection surveys are used to collect information from a targeted group of people about their opinions, behavior, or knowledge.
· Baseline studies;
The baseline study is an analysis of the current situation to identify the starting points for a program or project to the end of the project or a program.